In sweet waiting of GTA IV

In two weeks from today we’ll be able finally to play the new episode of Grand theft Auto. We already know everything about it: graphics, story, new features, characters ecc ecc.
What i’d like to know is how GTAIV is beign pushed in shops near you. Here in Italy a big seller network made a promotion like this:

“19.98 € bringing back 2 old Xbox360/Ps3/Wii games, 39.98 € for the limited edition”.

I’m gonna do it, Lost Odyssey and Mass Effect on the way back!